Sto® Corp., the innovative provider of full system façades, prefabrication, air barriers, coatings, and restoration solutions, has announced the complete restructuring of its sales organization to better address changing market realities.  By overhauling the sales structure, Sto is looking to complement its product lineup with an equivalent level of service, specifically through enhancement and specialization in the resources and knowledge provided to customers throughout all stages of a project, from conception to construction. 

         The new structure is designed around a team approach, which better utilizes its resources including regional sales managers, construction design managers, field services managers, and lead generation specialists supporting the primary project stakeholders.  To develop this new structure, Sto Corp. is reassigning roles and responsibilities, and adding positions as needed.  Additional training to accomplish the transition is already underway.         

The revised sales structure allows Sto Corp. to be more directly and highly engaged with all of the stakeholders on a project, providing them with access to specialized Sto representatives who can provide solutions and expertise tailored to their specific needs throughout the project cycle.  Sales personnel roles will shift from generalists to specialists, and they’ll be able to provide a higher degree of individualized service.  The goal is to have the right people in the right positions to respond quickly and effectively. 

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