SAF, a global metals distributor, fabricator, and finisher, is marking a series of accomplishments in its 75th year of business with historic sales growth and a new website with refreshed company branding. Over the last decade, SAF has doubled its revenue and increased total number of employees across its locations by 50%. The organization has implemented an array of strategic improvements, and its company-wide progression can be attributed to a commitment to four established growth pillars, including workforce development, geographic expansion, core capabilities with an emphasis on IT, and product and service innovations. In 2021, SAF is on pace for yet another year of steady sales growth and is primed for additional geographic expansion.
The company’s new website features a modernized layout, simplified navigation to ease the digital journey for architecture and construction professionals, and a reorganization of key assets and information to help users find what they need. The new website also highlights the company’s updated brand with a fresh take on the original SAF logo.