Brand Refresh

         Dutch Quality Stone, manufacturer of easy-to-install stone veneer products, has announced a brand refresh with a new logo design and color palette to accompany a new website that is positioned to cater to a national audience of specifiers and consumers.  Dutch Quality Stone, a member of the Boral® North America family of brands, offers a catalogue of traditionally crafted products that exhibit all the unique qualities of nature for application in a range of residential and commercial settings.  Created by a tight-knit group of local artisans based in Ohio’s Amish country, Dutch Quality Stone combines traditional craftsmanship with modern processes to provide dependable, easy-to-install options for homes and commercial properties.

         The catalogue of stone veneer products includes seven profiles characterized by unique shapes, rugged textures, and rustic natural colors.  A wide selection of styles, colors, and sizes provides ample selection to fit any design vision, budget, and time frame.  The two Weathered Plank profiles capture the grain and character of natural wood to recreate the appearance of reclaimed barn wood.  Tuscany Veneer is a smooth, monochromatic stone veneer that channels the appearance of natural, quarry-cut stone.  Its large shapes allow for fast installation, making it a particularly smart choice for commercial projects.

         Visitors to the new Dutch Quality Stone website are met with a modern, upgraded homepage and can easily navigate throughout the site pages.  The homepage is highlighted by featured gallery images that scroll horizontally on an endless loop.  An enhanced product portal outlines the key features of each profile and color palette, including design characteristics and dimensions.  Each page also features a button that offers users the opportunity to search for a local dealer with just one click.  Users can scroll through an inspiration gallery to view large, beautiful images of interior and exterior residential and commercial spaces featuring Dutch Quality Stone profiles and color palettes.  Over the next several months, the website will launch a new blog section with articles on topics such as incorporating stone into interior and exterior design, caring for stone veneer, and the specification process.

         Alongside the new website, Dutch Quality Stone reveals a new brand identity, including: primary and secondary logos; creative fonts for all marketing materials; and new brand colors, DQS blue and DQS stone.

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