Hardwoods® Specialty Products has introduced a new logo/brand identity and with it an innovative new website. The contemporized branding pays homage to the company’s 90-year heritage while lighting a path for the next phase of its dynamic growth as one of the largest suppliers of architectural and decorative materials in North America.
The new website employs engaging and dynamic elements to enhance the visitor’s ability to quickly find what they are looking for among the thousands of SKUs of products categorized on the site. The extensive collection of products includes hardwood plywood, prefinished decorative architectural panels, high-gloss, matte and synthetic panels, decorative veneers, solid surfaces, TFL, HPL, and hardwood lumber.
Key features of the new Hardwoods’ website include: in addition to English, visitors can select French, Spanish, Italian, Punjabi, or Hindi to browse the site; the revolving slideshow on the home page incorporates eye-catching video snippets that help tell Hardwoods’ story and highlight the hardwood lumber, panel, and other architectural products that the company offers; visitors can browse products under key categories like TFL, particleboard, or hardwood plywood, and individual microsites allow visitors to browse all of the products that Hardwoods offers from a specific supplier; the microsite approach also applies to highlighting each of Hardwoods’ 32 branch locations allowing customers to access information specific to their Hardwoods’ distribution center; and links to the DesignOneSource® website provide support to Hardwoods’ architectural and design clients across North America.
Hardwoods Specialty Products operates as a division of HDI and has a network of 32 distribution centers including eight in Canada and 25 in the United States. HDI is one of North America’s largest distributors of architectural-grade building and millwork products to the residential and commercial construction industries. The company currently operates a network of 86 distribution and fabrication facilities in North America consisting of five distribution brands: Mid-Am Supply, Novo Building Products, Frank Paxton Lumber Company, Rugby® Architectural Building Products, and Hardwoods Specialty Products.